8/31/2023 0 Comments Pyramid principle minto pdf file![]() When proposing an idea, the temptation is to provide a narrative that explains how you came to your conclusion. So, here are three of Minto’s core ideas to help you convey any argument forcefully and efficiently. While we recommend reading the whole book, we realise not everyone has that kind of time. This arrangement will not only make it easier for the reader to understand your case, but it will help propel them through the piece. This means organising your argument into four layers: introduction, key statement, evidence and conclusion. Minto’s thesis is that an argument is easier to understand – and more convincing – when it’s arranged in a pyramidal hierarchy. A decade later, Minto synthesised those lessons into The Pyramid Principle. Her aim was to teach business leaders how to write with conviction. After leaving the company in 1973, she began her own consulting business. The Pyramid Principle is a distillation of Minto’s 20 years of experience in corporate reporting and writing with McKinsey & Company. If this is a familiar problem, then Barbara Minto’s classic book, The Pyramid Principle, could be just the thing for you. Whether you’re trying to present an idea through a piece of thought leadership, a white paper or even a simple memo, it can be difficult to know where to start and what to say. Creating a convincing argument is hard work.
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